Social media platforms have also become a significant player in the entertainment industry. Sites like YouTube, TikTok, and Instagram have given rise to a new generation of influencers, content creators, and celebrities. These platforms have democratized the entertainment industry, allowing anyone with a smartphone and an internet connection to create and share their content with a global audience. This has led to the emergence of new formats, such as vlogging, gaming, and live streaming, which have become incredibly popular among younger audiences.