There’s poetry in performance metrics too. Engagement curves are read like box-office runs: opening-week spikes, long-tail cult classics, surprise sleeper hits. A/B tests are rehearsals; the winning variant is the one that elicits a real, measurable gasp or smile. Error pages become easter-egg monologues — a 404 that quotes a lyric about loss with a cheeky “We’ll find your page, don’t worry — cue the montage.”