The 1990s and 2000s saw significant changes in Hindi cinema. With the liberalization of the Indian economy, the film industry became more commercialized, and films began to cater to a wider audience. This period saw the rise of new actors like Salman Khan, Aishwarya Rai, and Shah Rukh Khan, who became icons of popular cinema. Films like "Dilwale Dulhania Le Jayenge" (1995), "Kuch Kuch Hota Hai" (1998), and "Lagaan" (2001) achieved massive success and showcased a new wave of storytelling.