Persuasion And Smell Ielts Reading Answers Review

How smell influences persuasion Smell (or olfaction) is a powerful, often subconscious sense that can affect moods, memory recall and decision-making. Unlike vision or hearing, olfactory processing connects directly to brain regions involved in emotion and memory, such as the amygdala and hippocampus. Because of these neural links, scents can create strong affective responses that influence how people evaluate products, people and arguments.