In 2007, Viva Entertainment, a leading Philippine entertainment company, launched a series of concerts and TV specials featuring a group of young and talented Filipino celebrities, known as the "Viva Babes." The group consisted of six popular actresses and singers: Erich Gonzales, Maja Salvador, Nadine Lustre, James Reid, Yassi Pressly, and Andre Paras. The "Viva Babes Gone Wild" series was a huge success, with sold-out concerts and high ratings on television.